In January 2021 Google quietly released a major Google My Business update for Auto Dealers!
Show your dealership’s auto inventory on Google
For those of you already in the know, your Google My Business Profile if managed properly should be a major traffic driver to your dealership.
Without leaving Google or clicking to any third party vendor websites, now car shoppers searching on Google can view all of your new and used vehicle inventory directly inside your Google Business profile, giving you the ability to promote every new and used vehicle you have advertised online.
How Can I Display My New And Used Vehicles on Google?
Much different than the current Google My Business products carousel, this is a inventory feed that displays your new and used VDPs right inside your Business profile while allowing the shopper to find the right vehicle and link to the full VDP on your website.
Why is it important to put your new and used cars on your Google Business Profile?
More exposure of your new and used vehicles. It is no secret that driving traffic to your SRPs and VDPs has a huge influence on cars sold.
Putting your inventory on your Google Business profile gives you an edge over your competition as most of them do not even know this feature exists. In fact, many dealers do not even use the current marketing features inside their Google My Business profile.
The Google My Business Experts at AutoNet Media will put your dealership inventory in your Google My Business profile and show you the results!
Our Google My Business Marketing experts at AutoNet Media have been helping Auto Dealers and Auto Repair shops manage and market their Google business profiles for years and for the past several years we have noticed the traffic from Google searches has increased to the point that almost every car shopper in your market will have an opportunity to interact with your Google My Business profile before they ever make it to your website.
Here’s what shoppers will see when Google shows your inventory on your Mobile Google Business Profile.
The data that is populating your Google Business profile can have a huge effect on whether a shopper engages with your dealership and ever makes it to your website.
What are the benefits of putting all my used and new vehicle inventory feeds on your Google My Business profile?
What should you expect from your Google My Business vehicle Inventory feed:
- Opportunity to showcase more VDP views of both new and used vehicles
- More customer engagement including phone calls and walk ins
- Inventory automatically updates every 4 hours
What do I need to do to get my new and used inventory feed on my Google Business Profile?
It is very important to understand that this is not a standard feature in Google My Business, so you can’t just turn it on yourself.
Contact AutoNet Media get your inventory activated and appearing in less than 48 hours for an extremely low monthly cost. We also monitor the traffic in your Google My Business dashboard.
The new and used vehicle inventory feed is currently appearing on Mobile searches and Google has not yet announced when it will show on desktop searches. That is how Google usually rolls things out nowadays in view of the fact that mobile searches dominate.
Contact one of our GMB Marketing Experts and learn how we can make GMB Marketing easy and profitable for your dealership.