It is no secret that VDP views have a direct correlation when it comes to moving cars off your lot.
There have been many studies done over the years on VDP views and cars sold. It also makes sense that people on your website looking at new and used Vehicle Detail Pages are further in the buying cycle than someone just getting started.
With this information every dealership should be asking the same question, “How do I drive more shoppers to my VDPs and sell more cars?” The answer is simple, put your VDPs in front of more interested prospects in your market area.
When the Internet was in its infancy, it was standard procedure to use as many third party vendors as possible to increase VDP views.
Today, every car dealer should focus more on moving people directly to their main website and eliminate the middle man, as well as the competition.
That sounds simple enough, but the truth is, Google has been redesigning the local search results pages for several years and your dealership website, as well as third party vendors are being pushed further down the search results pages.
Are You Using Your Google My Business Listing to Showcase Your New and Used VDPs?
As Google continues to push websites further down the local search results pages, your Google My Business listing (GMB) continues to gain exposure, and in most cases, is the first thing car shoppers see when doing a local search.
Car shoppers deep in the buying cycle will find your GMB when doing broad keyword searches (Honda dealers your city) or direct searches for your dealership name. The fact is, most local searches in Google and Google Maps will trigger Google My Business listings.
Did you know there is an effective marketing strategy that can put your VDPs inside your GMB and increase views and clicks to your website?
I already know the answer to that question, because nobody is using this powerful marketing tool Google just added in March 2019. Furthermore, you can actually connect your GMB engagements directly to your website analytics to track all GMB generated VDP views.
The image below highlights that this dealer is receiving more New Car VDP views from their GMB than they are through traditional Google search traffic. As Google continues to make your GMB a centerpiece in the local search results, these numbers will continue to rise.
It is not just new VDP views either. Check out the same data regarding used VDP views generated from the dealers GMB. Again, more traffic from the GMB than traditional Google search traffic.
Using Google My Business marketing to sell more cars!
Your GMB is just a listing until you start using all the marketing tools Google is giving you and turn it into a lead funnel and a true digital asset.
- Did you know Google is giving you a GMB website that takes all your GMB data and formats it into a simple one page website that is actually indexed by Google?
- Did you know Google is currently testing a new Products section in your GMB where you can post new vehicles?
- Did you know that there is also a services section where your dealership service department can list all the different repairs you do?
If you are like most dealers, you probably did not know any of this information because your Digital Marketing Agency or SEO doesn’t either, or they ignore GMB Marketing because they lack qualified GMB experts to do the job right!
Unlock the power of Google My Business Marketing and push your VDP views up!
Make no mistake, as Google continues to place GMBs prominently in the local search results the number of GMB views will continue to rise. This means your opportunities to showcase your vehicles via your GMB will also continue to rise.
AutoNet Media is the only Google My Business Marketing Agency that specializes in GMB Repair, Monitoring, and Marketing!
That’s all we do and we do it well! Our team of GMB experts will not only fix any duplicates or unclaimed listings floating around, we set up and monitor your metrics, alert you when there is an issue and above all, use our proprietary marketing system to create powerful lead funnels.
Get a Free Google My Business Analysis and schedule your Demo and see for yourself how you can actually sell more cars using GMB Marketing!
Click here for your Free GMB Analysis and GMB Marketing Demo
