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May 24, 2019 by [post_author_posts_link_outside_loop]

How To Increase VDP Views Using Your Google My Business Listing

It is no secret that VDP views have a direct correlation when it comes to moving cars off your lot.

google my business marketingThere have been many studies done over the years on VDP views and cars sold. It also makes sense that people on your website looking at new and used Vehicle Detail Pages are further in the buying cycle than someone just getting started.

With this information every dealership should be asking the same question, “How do I drive more shoppers to my VDPs and sell more cars?” The answer is simple, put your VDPs in front of more interested prospects in your market area.

When the Internet was in its infancy, it was standard procedure to use as many third party vendors as possible to increase VDP views.

Today, every car dealer should focus more on moving people directly to their main website and eliminate the middle man, as well as the competition.

That sounds simple enough, but the truth is, Google has been redesigning the local search results pages for several years and your dealership website, as well as third party vendors are being pushed further down the search results pages.

Are You Using Your Google My Business Listing to Showcase Your New and Used VDPs?

As Google continues to push websites further down the local search results pages, your Google My Business listing (GMB) continues to gain exposure, and in most cases, is the first thing car shoppers see when doing a local search.

Car shoppers deep in the buying cycle will find your GMB when doing broad keyword searches (Honda dealers your city) or direct searches for your dealership name. The fact is, most local searches in Google and Google Maps will trigger Google My Business listings.

Did you know there is an effective marketing strategy that can put your VDPs inside your GMB and increase views and clicks to your website?

I already know the answer to that question, because nobody is using this powerful marketing tool Google just added in March 2019. Furthermore, you can actually connect your GMB engagements directly to your website analytics to track all GMB generated VDP views.

The image below highlights that this dealer is receiving more New Car VDP views from their GMB than they are through traditional Google search traffic. As Google continues to make your GMB a centerpiece in the local search results, these numbers will continue to rise.

new vdp views from GMB

It is not just new VDP views either. Check out the same data regarding used VDP views generated from the dealers GMB. Again, more traffic from the GMB than traditional Google search traffic.

gmb used vdp views

Using Google My Business marketing to sell more cars!

Your GMB is just a listing until you start using all the marketing tools Google is giving you and turn it into a lead funnel and a true digital asset.

  • Did you know Google is giving you a GMB website that takes all your GMB data and formats it into a simple one page website that is actually indexed by Google?
  • Did you know Google is currently testing a new Products section in your GMB where you can post new vehicles?
  • Did you know that there is also a services section where your dealership service department can list all the different repairs you do?

If you are like most dealers, you probably did not know any of this information because your Digital Marketing Agency or SEO doesn’t either, or they ignore GMB Marketing because they lack qualified GMB experts to do the job right!

Unlock the power of Google My Business Marketing and push your VDP views up!

Make no mistake, as Google continues to place GMBs prominently in the local search results the number of GMB views will continue to rise. This means your opportunities to showcase your vehicles via your GMB will also continue to rise.

AutoNet Media is the only Google My Business Marketing Agency that specializes in GMB Repair, Monitoring, and Marketing!

That’s all we do and we do it well! Our team of GMB experts will not only fix any duplicates or unclaimed listings floating around, we set up and monitor your metrics, alert you when there is an issue and above all, use our proprietary marketing system to create powerful lead funnels.

Get a Free Google My Business Analysis and schedule your Demo and see for yourself how you can actually sell more cars using GMB Marketing!

Click here for your Free GMB Analysis and GMB Marketing Demo

Filed Under: Vehicle Detail Pages Tagged With: car dealer gmb marketing, car dealer vdp views, get more vdp views, google my business service

About Jeffrey Taylor

Jeffrey Taylor got started in the Automotive industry in 1996 when he started the first online dealer classifieds with photos. No BS here! In fact, he created the first VDP, faxing leads to dealerships in Arizona. Very few dealers, if any, were using email in 1996.

Over the years he has done local SEO work in multiple small business verticals, as well as numerous car dealers big and small.

For the past 4 years he has been doing extensive consulting work for digital agencies that need GMB work for their clients. This where he realized there is a serious need for car dealers regarding GMB marketing.

He is considered one of the leading Google My Business experts in the USA, always keeping a keen eye on what Google is up to, and what you need to do to stay ahead of your competition when it comes to GMB marketing.

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Recent Posts

  • Google Adds Short Names To Your Google My Business Listing
  • How To Increase VDP Views Using Your Google My Business Listing
  • Understanding the Google Local Search Results Pages
  • Google My Business Marketing for Car Dealers in 2021
  • The Importance of Your Google My Business Listing

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“As Google continues to place your Google Business Profiles all over the local search results, the amount of organic traffic it generates will also increase.”

“Having spent the past 7 years troubleshooting Car Dealer GBPs as a GBP expert and consultant, it became obvious that auto dealers nationwide are missing a huge opportunity to increase VDP views and sell more cars because of misinformed and under qualified digital marketing agencies and outdated local SEO strategies.” 

Jeffrey Taylor – 25 year Local SEO professional and GBP Expert at AutoNet Media

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  • How To Increase VDP Views Using Your Google My Business Listing
  • Understanding the Google Local Search Results Pages

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