“AutoNet Media is a team of Google My Business experts and Local Search Specialists who know how to help your dealership generate leads, traffic, and sales using Free Click Marketing!”
An Automotive Digital Marketing Agency with Vision!
Google changes the rules all the time, and you cannot afford to fall behind.
Back in 1996 Arizona AutoNet (Now AutoNet Media) created the first online VDP Car Classifieds websites that included car dealers used cars with actual online photos.
It was a difficult task using the first digital camera and dealing with slow downloads, and Car dealers that didn’t understand the Internet, never mind dealers that were being told, by the leading automotive print media companies, that ” The Internet is a fad and our print media will always be King”.
Our Carfinder request forms from shoppers were faxed to dealers because none of them were using email yet, let alone had an Internet department. In fact, back in 1996 many Car Dealers wanted nothing to do with Internet marketing!
AutoNet Media Partner and Local Search Marketing expert Jeffrey Taylor spent most of the late 1990′s traveling around the USA and meeting with dealership principals, general managers, and car salesmen in hotel meeting rooms, teaching them the power of online Internet marketing.
“A lot has changed since the early days of Car dealer Internet marketing, but one thing remains constant, the car dealers that look forward and stay on the cutting edge, will always be the leaders when it comes to marketing online.” Just like back in the late 90’s, some dealers will move ahead, while many others will sit, wait, and see.”
Are You Ready For The Next Generation of Automotive Internet Marketing? If you are AutoNet Media has got your back!
Fast forward 20 years and let’s look at the Automotive online landscape. Your dealership has a website. You are probably using at least 2-3 lead provider services, and there is a lot of competition in your market area to grab top spots in the Google Search results. Fleet departments have morphed into Internet departments, and nearly every customer that comes in to buy a car has touched you online at least once.
“The biggest change since 1996 with the car dealers is in the training. Back then, we were focused on teaching them basic internet communication skills. Setting up and using email was the biggest need. In 1997 many Car Dealers did not want to invest in a computer for the Internet person or secure a designated Internet connection. Today, it’s all about how can we be more efficient, and how can we do it better than our competition.”
The biggest change has been the car shoppers ability to access tons of information in seconds. They can communicate online and have more control over the sales process. If they want blue book values on used cars they can get them. If they want a car loan online they can get that too. New car invoice prices are a few clicks away, and according to Google, the average car shopper only visits an average of 2 dealers before buying.
The bottom line is… customers have more power over the buying process today than they did 20 years ago. Back in 1999, The dealers that were reluctant to give up that power, saw their market share shrink as customers drove by their dealership to the dealer in the next city or even state to buy. Many of those dealers are no longer in business.
Where is Online Marketing for Car Dealers Headed?
The question is… where is the future of car dealer marketing online headed for your dealership?
Today most Digital Marketing budgets are focused on Paid Search. Why? It gives you the ability to micro target areas and buyer profiles better than ever before. Re-marketing allows you to continue to market to prior visitors of your website with ads that fit their search patterns.
The fact is, paid search is Google’s cash cow and is here to stay. As competition for ad space stiffens, your customer acquisition cost will also rise.
What areas of opportunity should dealers focus on moving forward?
Two major areas: Synergy and Efficiency
Efficiency: Thanks to Google analytics and CRM lead processing tools, dealers have more accountability than ever before. Gone are the days where leads went to salespeople directly and website traffic was poorly monitored, if at all. Dealers that continue to improve efficiency with their lead funnels will spend less money and close more deals. AutoNet Media will turn your dealerships GMB’S/MAPS into the most powerful lead funnels available today!
Synergy: Understanding all the different marketing tools available and how to get them to work together is another area dealers are getting better at, but still have holes in getting all their digital marketing assets to work together. Using pay per click re-marketing is a great synergy when it comes to capitalizing on web traffic you are currently receiving.
With all the online opportunities to reach people out there, it is important to identify and conquer lead funnels and squeeze them for more leads. AutoNet Media will show you how to maximize these lead funnel opportunities!
As a visionary who saw the future of photos of your vehicles online in 1996, Google My Business expert, Jeffrey Taylor has uncovered and is exposing another major lead opportunity that is underused, and misunderstood by almost every auto dealer in the nation.
Your Google My Business – Google Maps data profile and marketing tools. After spending the past several years doing consultant work for Automotive digital marketing agencies, as well as SEO agencies and fixing their clients GMBs, it became apparent that most dealers still consider their GMB as a simple listing, unaware of the powerful lead generating tools that your dealership GMB’S and MAPS have to offer.
Is your dealership positioned to maximize its Free Click potential?
If you are tired of ever increasing paid search budgets fighting for expensive clicks and want to increase traffic to your dealership via Google’s free clicks, let’s talk! Don’t wait for your Digital Marketing Agency to help you here because they are clueless when it comes to generating free clicks and in many cases call us for assistance.
If you are one of those dealerships that likes to stay ahead of the competition when it comes to Internet marketing, you really need to look into the power of Free Click Marketing and its lead funnel potential.
Request your Free Analysis and Free Click Marketing Demo right Now!
Fill out the form on this page or call Jeffrey Taylor direct with any questions you may have at (904) 796-8527