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Google Places Domination

Your Dealership is local and you must have a seat at the Google Places table!

google places optimization for car dealersA Page 1 ranking in Google Places is no longer an option! Last October 27th 2010 Google changed the entire local SEO landscape when it merged Google Maps with your website. The outcome was a completely new search results page that completely dominated most of the screen.

You see, Google knows that most searches are locally focused and they wanted to make sure they could push the other guys off to page 2.

In fact, there is a huge probability that most of the Google searches you make nowadays will result in Google Places listings,  and customers are clicking like crazy.

Google Places is Bigger than Pay Per Click and it’s Free

The fact is, more people click on organic listings than Pay per click ads. Some numbers say it is around 80% organic clicks versus 20% pay per clicks.

Where are people looking when they are on page 1 of the Google search results?

 

The highly regarded SEOMoz did a test to see where searchers eyeballs scan when they get to a results page.

Guess what? Most people DO NOT look at Pay Per Click! The Google Places results attract eyeballs, and you cannot ignore that fact. The heat map below shows the eyeball activity around a Google search for “pizza.”

Notice that most of the activity centers around the Local Google Places pages. People are looking at these results and clicking to find local businesses.

The fact is, your dealership relies heavily on your local community and you must focus on securing a top page 1 ranking at Google Places.

We help you do this by focusing on these important elements:

  • Citations: Google determines if you are a legitimate local business by the citations it finds on the Internet. A citation is simply a mention of your NAP.  Nap stands for Name, Address, and Phone Number. You see if Google sees other websites listing your NAP exactly the same throughout the Internet it raises their trust level that you are indeed who you say you are. This is why using multiple phone numbers and tracking nimbers online may be hurting your ranking. Everything in your NAP must match all over the Internet or Google loses trust in you.
  • Google Places page optimization: Your Google Places page must be properly optimized. Just claiming your listing and filling in a few boxes is not enough. Sue it can get you listed but in the long run a better optimized competitor will outrank you. There is a right way to do it and a wrong way. Do it wrong and you may find yourself on page 6 of the Google results or worse yet, banned entirely from the Google Places listings.
  • Your Website must be search engine friendly: When Google merged the algorithms last year it made having a well optimized website more important than ever. If your website is poorly optimized it must be upgraded or you can create a SEO friendly Blog to link to. This is also not an option!
  • Reviews: Google only displays customer reviews from Google, but getting reviews from other 3rd party sites like Yelp, Superpages or Insiderpages will help increase your presence. Reviews are more important than ever because searchers want to hear what others are saying about your dealership before they decide who they will buy from. This is why Reputation Management is the new buzz for local businesses and getting a handle on what people are posting about your dealership could be the difference between more sales and lost sales.

Lets get down to business! 15 years of Automotive SEO gives us a huge advantage!

Are you tired of excuses? Tired of paying some SEO company thousands of dollars for Google Places rankings and getting no results?

Are you ready to increase your exposure on Google and get a seat at the head of the Google Places table?

Let me warn you! Our Google Places program is not cheap, nor should it be. We leave no stone unturned and use tactics that Google allows (no black hat seo here). Most Local SEO services have no clue when it comes to what Google wants now.

If you want a complete break down of how our system works fill out the form below for our Free eBook – Dominate Google Places and Sell More Cars

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