Google Panda Friendly Macro Sites

Introducing Automotive Search Engine Macro Sites

The Google Panda update in 2011 has changed the way websites are viewed by Google. It is time for the Macro Site!

2011 will long be remembered by Search Engine Optimization specialists as the year of the Panda.

Although Google makes changes to their algorithms all the time, seldom do they make a big difference in website rankings. The Google Panda updates sent a clear message that Google wants more relevant content and a continuous flow of it.

Remember these words…give Google what they want and be rewarded with higher rankings and more traffic. Ignore Google and suffer the consequences of lower rankings and less traffic.

Are you Ready to start targeting more keywords and online car shoppers using Content Marketing with Macro Sites and generating hundreds of locally focused pages for Google? Are you ready to FEED THE PANDA?

What is a Macro Site and Why Do You Need One?

Over the years you have heard a lot about using Micro Sites to target individual keywords and Niches. With over 2,300 domain names in our network, AutoNet Media knows quite a bit about Micro Sites. Unfortunately, the Google Panda updates of 2011 has made Micro sites vulnerable to websites with more and fresher content.

As we continue to transform hundreds of our Micro sites into Macro Sites, we want to share the power with you! Instead of creating a few web pages – targeting a few keywords – your Macro Site will target hundreds of relevant keywords with hundreds of pages. You will be feeding the Google Panda search engine friendly videos, images and well targeted blog posts.

It’s really quite simple! Your Macro Site is a Micro site on steroids! (Don’t tell the NFL).

How Do Macro Sites Work?

Let’s take a look at traditional advertising.  You always try to REACH as many prospects as possible by spending money using large newspaper ads, television ads and radio ads. The end goal is to REACH as many people as possible and to hit the few that are thinking about buying a car, or looking for a good deal. Very expensive and hard to target, but has worked for years.

A Macro Site takes niche marketing and REACH to a whole new level!

The more relevant keywords you target, the more traffic you receive! The best part is, car shoppers are typing these keywords into Google meaning they are engaged in research and are well targeted prospects. The fact is…people are different and type in different keyword phrases to find what they want. A Macro Site goes after more keywords.

You will be targeting hundreds of keywords including cities, counties, zip codes, makes and models, service, parts and more! You will be using powerful universal search methods that Google not only loves, but they will reward you with Page One rankings.

A Macro Site is the most powerful and cost effective means for BRANDING your Dealership!

Another reason you use traditional advertising is for Branding purposes. You want people to remember XYZ Chevrolet whenever it is time to buy a new or used car. The more you put your brand out there, the more people remember your name! A Macro Site takes BRANDING to a new level!  By targeting hundreds of keywords and producing hundreds of pages of targeted content, videos, and images people searching online will see your name over and over again.

A typical Content Marketing Macro Site campaign begins with determining what keywords your Dealership needs to target to increase traffic for that particular Dealer profit center. Not just a few keywords, but hundreds of Long Tail keywords that people are typing into Google as they search for your cars and services.

Used Cars – This  is accomplished by targeting used car shoppers by cities, counties, zip codes, makes and models.
Service – Commonly used for service coupons, specials and warranty check ups, and focuses on Geo modifiers
Finance – Compete with online car loan vendors with your own offers.
New Cars – focus on your make, models and Geo Modifiers
Social Media – A Macro Site helps you connect with the social community through charities, local affiliations, sport sponsorships etc.. Use Facebook, Twitter, and Google Plus the right way.

Macro Sites are a powerful way to upload fresh and relevant content online whenever you want.  Google has made it clear that it will reward websites that have fresh content.  Each Macro Site update will be automatically distributed to Twitter and Facebook, bookmarking and Ping sites. This allows you to notify the Google spiders that you have fresh content and invites them to come to your website more often. The Google spiders love fresh content and will visit your Macro Site over and over again if it is fresh.

Main purpose of Content Marketing Macro Site:

• Dominate specific local markets for certain keywords in Organic Search Results
• Increase your chances of being displayed in one of the Google verticals on page one
• Target specific departments or services at your dealership
• Increase community awareness regarding your dealership on social networks
• Target numerous long tail keywords to increase traffic through additional Google views
• Dramatically increase the number of fresh content pages in the Google index
• Create an additional back link source to your main website

How do you get started:

• Contact AutoNet Media to discuss your goals and expectations
• Determine what domain names to acquire based on target keywords and local modifiers
• Create keyword master list and local cities, counties, and zip codes to target
• Determine content pages
• Determine update schedule – how much and how often

Based on the above criteria, we can determine what the Macro Site build will cost. The amount of content you need to achieve your desired results and how often new content is created and distributed will determine the monthly maintenance fee.

A successful and well planned Macro Site can generate thousands of new visitors per month and target keywords that your main website will never be able to reach. Many Car dealer websites are designed with so many scripts and flash presentation that search engines do not index them and terefore they are oftentimes never seen by their intended audience.

A Macro Site also allows to you to target your entire local target market by city, zip code, and brand. Your main website cannot possibly generate hundreds of content pages as quickly and easily as we can.

If you are ready to use Macro Sites to dominate Google and drive more traffic to your dealership, just contact us today and let’s talk!