Big Changes at Google in 2011, mean big changes in 2012.
Are You Ready?

Google shook the entire search engine consultant world to the core in 2011. With the Panda update, the Freshness update, continual tweaks to Google Places – many SEO specialists (myself included) are thinking – what’s next?

The fact is…most Google updates and changes will go unnoticed by our clients. However, occasionally it does create a change in rankings and we must always be working to react when Google changes the rules!

A Word from Jeffrey Taylor, our Search Engine Optimization  (SEO) expert!

Hi there! For those of you who don’t know me, I’ve been actively doing SEO in the Automotive Industry for over 15 years. I started AutoNetUSA in 1996 and over the years have helped hundreds of Car Dealers sell more cars by providing leads and Internet training.

After 15 years of generating hundreds of thousands of leads for car dealers and helping hundreds of car dealer sales reps use Internet marketing to sell cars, I see a few major trends happening in the search engines and want to share them with you now.

Big changes are happening at Google and yes, you should be concerned!

Despite what your SEO expert may be telling you, there is trouble in Google land. For the first time ever, Google feels threatened by outside sources. They are losing eyeballs to Social media sites and are seeking ways to capture more visitors and keep searchers engaged.

Big changes at Google in 2011 and more on the way in 2012!

It seems like every morning we wake up to more changes in the Google search results. Like it or not, they make the rules. We must react as the rules change. Their biggest fear? Remaining relevant is this new fast moving Social Media era we live in now. Their second biggest fear? What if Facebook starts their own search engine.

The biggest change in the Google Search Engine rules presents a huge opportunity for you!

Google has decided that they want to be more relevant when people do searches. This means they are looking for fresh content first, before looking for older content.

Our Content Marketing platform is cutting edge for 2012 and does not include your website!

Chances are your current website does not change much, and although it makes you money it is a final destination point for prospects. As Google searches for fresh relevant content to keywords people type in, the Internet Marketers with well optimized Blogs using Content Marketing will benefit the most.

Content Marketing using a blog format is powerful and benefits you in these ways:

• Provides a cost effective way to generate keyword rich content quickly.
• Allows you to drive traffic back to your money site.
• Gives you the flexibility to change as Google changes.
• Gives you the ability to target hundreds of cities, and zip codes using content marketing.
• Your Blog receives top listing in our huge Automotive network – hundreds of back links from Automotive related websites.
• A platform to use Video and Image marketing. Google loves videos and images and often gives them page 1 rankings for very powerful keywords.

Those are just a few benefits you will receive from a Content Marketing strategy.

Is Content Marketing just another gimmick?

The key to maintaining a successful presence online is reacting to the many changes that occur. Back in 1996, I was told by many Car Dealer GMs that the Internet was just a fad and wouldn’t be around in 2 years! The vision I had in 1996 is similar to what I see now. Google is changing the rules and you need to react!

Bottom Line: Just like in the mid to late 1990s, many dealers will ignore these sweeping changes and will be forced to play catch up once again. I know from experience that there are enough Car Dealers that want to be on the cutting edge of Internet Marketing and are looking for way to increase their online presence and set the foundation for years to come.

Which category do you fall in? Let’s talk about this in more detail.

Contact Jeffrey Taylor at jeff@autonetmedia.com and set up a phone appointment to get a clear picture of why you need content marketing and how it will help you attract more customers.