Search Engine Marketers were dealt a heavy blow by Google in 2011…

Discover Why Every Car Dealer Should Be Using Content Marketing!

Google Changed the Rules again in 2011 and most Car Dealers have not reacted yet!

What Does Google Want From You in 2012?

With the “Panda updates” in early 2011, and the “Freshness update” in October 2011, Google sent a clear message to search engine marketers throughout the Internet Marketing world by telling us they want fresh, unique and relevant content. Google is looking for fresh content and the car dealers that can effectively serve it up will be rewarded with higher rankings.

The fact is, most Car Dealer websites get updated only several times a year and it is usually for things like coupons or inventory that Google really doesn’t consider fresh content. By creating and constantly updating a Blog with fresh articles and videos, you are targeting specific keywords with fresh content and Google will take notice and rank that content.

How Will Content Marketing Help Your Dealership?

As the way customers use the Internet continues to evolve, so must the way Car Dealers market to them also evolve. The way you market your products and services online today is much different than it was 10 years ago, and it is changing again.

The question you must ask is…are you changing with the times? Google keeps changing the rules and once again many car dealers will be left in the dust as Car Dealer Internet Marketing moves quickly towards the powerful wave of “Content Marketing”!

How Does Content Marketing Work and What Do We Do To Make It Work?

It is really quite simple. The more content Google finds on line, the more places you show up, and the more contacts you receive from car shoppers. Content Marketing is the most effective way to reach all of the Google Verticals and put your message in front of more people.

What are Google Verticals?

Without getting too technical here lets explain what Google is doing and why you need to react. You are probably very familiar with the search result pages you see on Google. Over the years Google has morphed different types of results into their standard website results. These different types of results are known as Google Verticals.

Keywords determine what the Google results page will look like. The content you provide to Google will determine if you are showing up. Remember, not every searcher types in “toyota dealer phoenix” to find a Phoenix Toyota Dealer. In fact, most searchers will type in some form of long tail keyword phrase.

A well known keyword truth…the more keyword phrases you target effectively, the more traffic your web pages will receive. Just targeting the main popular keyword phrases is not a good way to maximize traffic.

Content Management is all about trying to maximize your exposure to as many Google verticals for as many keywords as possible. Each time you can effectively grab a page one results ranking on different verticals you will increase your exposure and opportunities to do business. Content Management is the ability to target hundreds of keywords and generate hundreds of pages of content to ensure that shoppers will find you every time they search.

Types of Google Verticals to target!

1. HTML Verticals
2. Video Verticals
3. News Verticals
4. Image verticals
5. Blog Verticals
6. Discussion verticals
7. Google Maps verticals

Start using the Power of Content Marketing at your Automotive dealership!

Find out how you can start using the power of Internet Content Marketing to dominate Google in your local market for hundreds of keywords. The online move is towards fresh and relevant Content. Don’t let your dealership fall behind the curve and be forced to play catch up.

When used properly, content marketing is one of the most effective, lowest-cost ways to drive traffic and build awareness for your dealership. It is simply a matter of creating and distributing relevant content to attract, acquire, and engage your target audience. Imagine targeting all of your local markets by city and zip code with hundreds of pages and videos designed to please Google and move searchers to your website.

Contact us today and find out how to get started!